![]() ![]() “Okay let’s stick to supplements and diets for simplicity. “So in terms of weight loss in general, what’s the biggest competitors to this offer?” So after getting all this information, I asked my client a few simple questions that would reveal the problem at hand. Primary benefits: Detoxes body and directly targets stubborn belly fat How it works: People need to go to 6 sessions/month in the clinic. The method is some kind of colonic therapy session. He said “Well, we’re supposed to talk about benefits not features, right? I wanted to make it sound cheap and easy to be more enticing.” So I started asking why he chose this specific positioning for this offer. ![]() It goes on to also say how easy the method is to melt fat. Not the greatest headline… but that’s not the real problem. He showed me the headline on the landing page and it said in big bold letters: Recently, a client wanted some advice on a weight loss marketing campaign he was working on. When Common Sense Works Better Than Traditional Marketing Advice ![]() Now it’s time to move forward, fully embracing myself. But if they ask, I won’t be afraid to share. That doesn’t mean I’ll go out and start telling people what I do willingly. Next time I’m back in CT we’ll carve out some time to hang out and catch up more.īut it was a liberating feeling being okay with saying that and not caring about any judgment that could come my way. No criticism or belittling or anything like that. It’s going alright, but it looks like I’m starting from scratch again. I said yeah, I moved back home to start a new business. I think the last time we talked was when my first startup failed.īut this time I wasn’t afraid or embarrassed. I was the only Eagles fan in my group of friends in New England Patriots territory (and this was something I was not afraid to hide!). Someone I grinded through pharmacy school with. So during the last few minutes of the Super Bowl before my Eagles lost □□, an old friend hit me up. Now I can actually embrace myself instead of hiding.Īnd I think when you develop new beliefs and conclusions like this, life likes to throw you tests. With that, I think I’ve severed an invisible chain that’s been holding me back. Life is in the present.īut the conclusion I came to was that your life situation doesn’t need to define your life. Life situations are temporary and are a product of psychological time. Now I grasp the lessons in the book a little better (although there is still stuff I’m unsure about).īut one of things Eckhart Tolle talks about is the difference between “Life” and “Life Situations”. When I first started, I didn’t really understand it, so I put it down. Embracing all the flaws, so your strengths can be magnified. I wrote a segment for my client Matt’s newsletter talking about embracing yourself. But it was recently that I realized I wasn’t fully embracing and accepting myself. Instead of voicing my ambitions to the open, I wanted to be more like a Lil Wayne rap lyric.įrom 6 foot 7 foot by the way, still a great song.Īnd I thought it was working. And if they asked, my default answer was “marketing consulting”. I stopped telling people what I was really doing. I remember telling a date what I was doing, and I heard her whisper under her breath, “Wow all those years of wasted school…”īut I became closed off. ![]() Telling me how stupid I was or how I wasn’t gonna make it. Maybe it’s because when I first chose the path of entrepreneurship, I was excited and open about it.īut all I got was got criticism and belittling from friends and family. For years, I struggled with letting anyone know what I was doing business wise… unless they were relevant to what I was doing. ![]()
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