We’d bet it will take the tool less than 10 years to pass 1 billion downloads. Still, with 50 million users across the desktop (Firefox, Chrome, Opera, Safari, IE) and mobile (Android and iOS), Adblock Plus has a massive reach that the advertising industry can’t ignore. Adblock Plus is a Firefox add-on that allows you to block ads that appear on web pages. That list has had an interesting impact on the advertising industry, though the company doesn’t share what percentage of users keep it on. Make browsing more comfortable by getting rid of ads. Nonintrusive ads (the whitelist now has over 700 entities) are allowed through in an attempt to find a compromise between users and advertisers. In addition to maintaining the actual ad-blocking tool, the team helps manage its Acceptable Ads initiative, which selectively blocks advertising. Ten years went by and I’m still busy with it.”Įyeo, the Germany-based company behind the Adblock Plus software, now employs 49 people from 17 different countries. “Didn’t quite work out the way I hoped, turned out that with projects like that there is always something to do. “I thought that I would quickly improve Adblock, make it good enough to become the #1 extension - and be done with it,” Palant explained. Basic filter rules The most trivial filter you can define is the address of the request you want to block. No one really stuck with it till 2006, when Wladimir Palant rewrote it. Select the Advanced tab and scroll to the Create and edit your filter list section. It didn’t really gain much popularity outside tech circles, though, and eventually the code was ignored and passed around to a few different developers. Total Adblock subscription typically costs about 100 annually, but you can get around 70 to 80 percent off the price as part of its Special Introductory Discount. The first ad blocker was written by a guy named Henrik Aasted Sørensen. The most interesting part is the very beginning: Both tools are available across multiple platforms, so keep in mind that these numbers span various types of devices.Īdblock Plus took the opportunity today to give an account of the last decade. According to the most-recently shared numbers, Adblock Plus has over 50 million active users while AdBlock, another popular ad-blocking solution, has over 40 million active users.
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